Thanks to their product and content excellence, a masterful rebranding campaign, and empowering a global community of users, Miro is perfectly positioned to live out its founder’s dream of “ Powering Co-Creation for a New Era ” with its cloud content collaboration software.īefore we get into it, let’s take a brief look at why this particular SaaS tool is so important.
100+ app integrations with platforms like Atlassian, Cisco Webex, Google Workplace, Microsoft Teams, and Zoom. A global network of 35 million users and 130,000 clients. One of the top 20 most valuable private companies across the globe. A $17.5-billion valuation as of January 2022. Miro’s impressive resume tells you everything you need to know about the growing demand for digital collaboration: Their product is only limited by the extent of a team’s imagination. Pair that with the maxim of the “social creature” and you begin to see why Miro is leading the charge. In fact, more than 50% of the human cortex is involved in processing information visually. From rocket scientists calculating the trajectory of Apollo 13 on a chalkboard to Mark Zuckerberg and Eduardo Saverin jotting down algorithms on a dorm-room window to the head coach drawing up a new play on their clipboard, the allure of a “blank canvas” applies just as much to technicians as it does to artists. The pandemic fast-tracked the transition to remote and hybrid organizations, meaning companies need tools that support visual ideation across space and time. Given how many billion-dollar companies and earth-shattering ideas begin as scribbles on a flat surface, it’s no surprise that the collaborative whiteboard market is taking off. Well, one specific online collaborative whiteboard platform to be exact: Miro. Product Sparks Growth-Content, Brand, and Community Sustain ItĪ picture is worth a thousand words and, as of January 2022, a whiteboard is worth $17.5 billion. 
How Miro is Winning the Collaborative Whiteboard Market.
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